Philippine E-Journals

Persuasive Strategies in Presidential Spokesperson Atty. Harry Roque Jr.’s Speeches: A Discourse Analysis

Mark Anthony General | Almira Makalingkang

Discipline: Education

 

Abstract:

Persuasion is an essential skill in communication to convince people by using persuasive strategies as effective tools. This Descriptive Qualitative study utilizing Discourse Analysis (DA) and Gorys Keraf’s Theory of Persuasion (2014) aimed to identify the persuasive strategies of Presidential Spokesperson Atty. Harry Roque Jr. as described by his manner in defending President Rodrigo Duterte from controversies. The transcripts of Roque’s speeches from the 15 videos downloaded from Youtube contained sentences/words/phrases which were used as the unit of analysis to identify, analyze and explain the persuasive strategies present in his utterances. Results showed Roque employed 7 persuasive strategies in his speeches, namely: Suggestion, Rationalization, Identification, Projection, Displacement, Compensation and Conformity. Roque utilized these strategies through the following manners used: Directives (Suggestion); Logos (Rationalization); Audience/Situation Recognition (Identification); Attacks and Social Proof (Projection); Scapegoats (Displacement); Substitution (Compensation); and Pathos (Conformity).