Philippine E-Journals

It is More Than Just Passion: A Phenomenological Study on Successful Food Business During COVID-19 Pandemic

Dianna Quenikito | Kimberley Mae Magallanes | Irah Ilisan | Normaida Malidas | Marinel Vilar | Andrew Ngo | Wilma Dela-Cruz

Discipline: Education

 

Abstract:

Pandemic brought a sharp drop in activities, economies, and industries. Food businesses were some of the first economic activities severely affected by it. Negative impacts were seen everywhere such as bankruptcy, job loss, and business closure. It seemed the world was brought to stand still overnight. Hence, a glimpse of hope sparks on food businesses. To stay alive, we need to eat, to continue with our daily activities for survival. This study aims to explore the stories of successful food business owners who started and thrived during COVID-19 pandemic. The experiences and strategies they do to promote and sustain their business will be disclosed to draw inspiration instead of despair in the midst of the pandemic. The challenges and problems they encounter together with how they cope with the critical situation are discussed here. And the inspiring insights regarding successful food business venture had been shared. Thus, four emergent themes: The driving force, Social Media Advertising, Beyond the Negatives, and Envision the Future were formulated and divulged in this research study. Furthermore, this study sought to uncover food business stories of success, considering that it started not in ordinary times but in the time of the deadly COVID-19 pandemic. This study is conducted to explore and share positivity like successful food business owners’ stories and their journey towards their tremendous success in the midst of crisis.