Philippine E-Journals

Assessment of Accredited Agri-Tourism Industry in Negros Occidental

Avery Jan Silos | Lorena Diaz | Belle Joy Jalandoni

Discipline: Education

 

Abstract:

This investigation ascertained the Environmental Scanning of Accredited Agri-tourism Industry in Negros Occidental. Descriptive research employing a researcher-made questionnaire was used to accomplished study. Face and content validation was done by experts to establish the validity of questionnaire. Pilot test was conducted to determine the reliability of instruments, and the data collected was analyzed using the Cronbach’s alpha test. Considering the vast area of the province, the study had given a clear direction towards the accredited agri-tourism industry in the Province of Negros Occidental to develop best and suitable approaches of its internal and external environmental conditions. From the analysis, list of possible strategies was summarized, and the most suitable and practical alternatives were evaluated and selected to address the challenges that the industry was ultimately facing. A sequential process which efficiently and timely to achieve its goals and objectives were presented accordingly. Further, the result revealed that the Local Government in the province had little attention to the feasible enrichment of the agri-tourism industries to which will considerably affect its prospective growth. The agri-tourism destinations were managed and owned by private individuals. The private business owners have the capacity to invest and finance accreditation. This study was considered effective source for management and operations of the agri-tourism industry in the province. A collaborative effort for both public and private sector were recommended.