Philippine E-Journals

Navigating Educational Management Challenges: A Case Study of Grapevine Communication Via Social Networks

John Ken Francisco

Discipline: Education

 

Abstract:

Employees exchange information and ideas through workplace communication. Effective communication is a crucial component of completing any task, whether it takes place in person or digitally, and is an element of an organization's internal communications efforts. Thus, this study aims to explore and determine how private secondary school integrates social networks as a tool for information dissemination and the effects of its integration in the workplace. The researcher used an illustrative case study design. From the result, two themes were revealed: Technology-integrated Information Dissemination and Traditional Information Dissemination. There are challenges and its results presented, such as miscommunication due to grapevine communication, a misinterpretation that can lead to conflicts and chaos, and late awareness of information because of internet connection issues. It is also stressed in the findings that traditional communication is still needed, such as a black-and-white document. These two themes affirm the aspects that will be reviewed to address how school managers integrate social network as a tool for communication.