Philippine E-Journals

Safety First: Kids Guide to COVID-19

Czarina Cezilah Calibara | Celia Tibayan

Discipline: Education

 

Abstract:

COVID-19 has paralyzed and immobilized the world. Wearing of face mask and face shield, frequent hand washing, and implementation of public safety health protocols are things to keep in mind while navigating to this new normal. As the virus continuously infects people of all ages, kids are among the vulnerable sectors of the society. This multimedia project contains essential information COVID-19 safety protocols for children. The multimedia project consists of graphic book, activity book and infographic video written in Filipino and English. The graphic book explains COVID-19 safety health protocols for kids using the fictional story of Carlo and her mother. The activity book contains four activities such as coloring images, finding words, matching pictures and finding the right puzzle that children can enjoy answering. Infographic video is the audiovisual counterpart of the graphic book. A kid was tapped to do the voice over. In disseminating the project, the researcher collaborated with school organizations in order to publish the marketing materials on their Facebook pages. The marketing materials are composed of a digital poster and a 45-seconder video teaser that contains a sneak preview of the multimedia outputs. In order to measure the effectiveness of these multimedia outputs, 15 respondents from grades one to three from Makiling Elementary School were asked to answer a survey. Results revealed that all multimedia outputs are outstanding in terms of attractiveness, comprehensibility,persuasiveness, self-involvement and acceptability.