Philippine E-Journals

Esthetic Wander PH: The Wonder of Epoxy Jewelry

Ashley Joy Restan | Celia Tibayan

Discipline: Education

 

Abstract:

This study aimed to endorse, feature, and promote the Esthetic Wander PH: The Wonder of Epoxy Jewelry through multimedia production that will feature those handmade products. The advertising centered on three multimedia productions: a photobook, a website, and a promotional video, with the customers of Esthetic Wander PH aged 15-29 years old. The photo book provides photographs captured by the researcher, information about the local shop, its jewelry, and being a resin artist. The promotional video showcases the jewelry itself. The website contains photographs, videos, and information about the local shop and being a resin artist. The project was also beneficial for other jewelry businesses, product photographers, resin enthusiasts, and future researchers. Results showed that the multimedia outputs were positively assessed and accepted by the respondents. The productions were able to capture their interest and provided aesthetically pleasing jewelry. All three multimedia outputs were rated as outstanding. Overall, the photobook and promotional video were ranked first because they successfully encouraged the target audience to purchase the jewelry and be engaged with Esthetic Wander PH’s personalized jewelry. Results also show that the website and photobook's information was helpful to the target audience and can reach a wide variety of people both globally and locally.