Silvestre Frando Jr.
Affiliates: Institute of Communication, College of Liberal Arts and Sciences
Papers | 1 | Cites/Paper | 60.00 | Cites/Author/Year | 2.50 |
Potential Citations | 60 | Cites/Author | 20.00 | h-index | 1 |
Year(s) | 8 | Papers/Author | 0.33 | g-index | 1 |
Cites/Year | 7.50 | Authors/Papers | 3.00 | hI,annual | 3.75 |
Article List
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PERSONALLY YOURS: THE IMPACT OF CELEBRITY ENDORSEMENTS IN NATIVE ADVERTISING
Blanco, Cyrus Ivan | Frando Jr., Silvestre | Agulto, Eleanor