HomeDLSU Business & Economics Reviewvol. 10 no. 2 (1998)

Effects of Supervisory Controlon Salesperson Behavior

Rustica D. Badillo

Discipline: Business and Economics



The supervisor is a key person in any organization becausehis job embraces the difficulties of management in controllingthe organization. His primary responsibility is theaccomplishment of the organization's goals and objectives– getting things done-with and through people. Over the years,his work has undergone changes and is still undergoingdevelopments, depending upon the demands of the times. Inits desire for continuous improvement, management searchesfor new and better ways of running the organization. Everychange initiated by management should reach the lowest levelof the organization and it is the supervisor who initiates andimplements these changes. It is a rule of thumb to sustainchanges that are useful and effective. A supervisor must beprepared to apply them in his work group.