PREFERENCE AND PERCEPTION OF CALAMBE&Ntilde;OS ON NEWS DISSEMINATION BY THE PHILIPPINE PRESS

Bernardita  C. Bautista,; Frenchiska Louise Dekembi  C. Quezon,; Rose Kimberly  P. Manalo,

PREFERENCE AND PERCEPTION OF CALAMBEÑOS ON NEWS DISSEMINATION BY THE PHILIPPINE PRESS

Rose Kimberly P. Manalo | Frenchiska Louise Dekembi C. Quezon | Bernardita C. Bautista

Abstract:

This descriptive study determined the preference and perception of Calambeños on news dissemination by the Philippine press. It specifically determined: 1) the socioeconomic profile of the respondents, such as age, gender, educational background and economic status; 2) the news practices and habits of the respondents; and 3) the respondents perception on news dissemination by the Philippine press. Through random sampling, the survey was administered to 153 residents in Brgy. Lecheria, Brgy. Bucal and Brgy. La Mesa. The responses were interpreted using a modified Likert’s Scale.