The business, during its implementation, discovered a large gap between the actual and the projected demand. As a result, the funding requirements, the number of units produced, and the number of units sold were lessened. In addition, the owners of the business were forced to re-evaluate their expenses and lessen its cost. There were changes in the product costing because of the change in the process and suppliers. The cost of producing the product was less than what was proposed. Due to the low, unanticipated level of demand for the product, fewer labor hours were required during implementation.