Philippine E-Journals

DRESS YOUR BAGS

Marlein Frances V. Montierro | Beverly Mae B. Baliwas | Gabriel Tommy M. Dator | Cielo M. Lampa

Discipline: Accountancy

 

Abstract:

Henko Bags produced and sold newly conceptualized bags – handbags with changeable body. The business aimed to be recognized for innovation and excellence in providing synthetic leather bag marketed to women in Calamba, including students, young professionals, and adults, who are well-educated and upwardly mobile. The products were marketed through direct selling and social networking sites.