APPLICATION OF MARKETING MIX TO THE IMPROVEMENT OF DALCIELO RESTAURANT AND BAKESHOP IN LOS BA&Ntilde;OS, LAGUNA

Carmel  N. Hemedez,; Berlin  B. Banda,; Katrin Carla  A. Calub,; Ira  A. Garcia,

APPLICATION OF MARKETING MIX TO THE IMPROVEMENT OF DALCIELO RESTAURANT AND BAKESHOP IN LOS BAÑOS, LAGUNA

Berlin B. Banda | Katrin Carla A. Calub | Ira A. Garcia | Carmel N. Hemedez

Discipline: Hotel and Restaurant Management

Abstract:

This descriptive qualitative-quantitative study assessed the level of customers’ perceived satisfaction on the application of marketing mix by Dalcielo Restaurant, specifically, the seven P’s which include product, price, place, promotion, people, process, and physical evidence in order to formulate recommendations for improvement. Data from customers were gathered, compared with the researchers’ observation, and then verified in an interview with the restaurant manager, thus, forming a triangulation of perspective.