Philippine E-Journals

CUSTOMER SATISFACTION IN MICROTEL EAGLE RIDGE, CAVITE CITY

Norman Miller E. Almeyda | John Frederick DG Apolinario | Esmeniel John A. Bato | Teobaldo Q. Magdamit Jr

Discipline: Hotel and Restaurant Management

 

Abstract:

The failure or success of a hotel is based on some factors like food quality, service quality, cleanliness, amenities and environment. To determine which factors greatly influence consumer satisfaction, a study was conducted at Microtel Eagle Ridge Cavite City. Using the descriptive research method, the researchers gathered data from a random quota sample of thirty seven guests in the hotel using survey questionnaires. The summary of respondents’ levels of satisfaction with the hotel showed a satisfaction rating; environment and service were key factors in customer satisfaction.