Philippine E-Journals

Drivers of Impulsive Buying: A Literature Review

Fouzana Feroze | Makram Abdul Baki | Farhad Mirzayev | Melchor Zabala Oribiana | Rommel Pilapil Sergio

 

Abstract:

Impulsive buying is experienced by a large number of consumers today. The paper aims to determine the various factors that drive impulsive buying. This is evident from the fact that it accounts for a substantial amount of sales made. The paper employs qualitative-descriptive study using secondary research data. As a result, the researchers explore the specific factors that influence a consumer to make an impulsive purchase that forms the framework of the study and the implications of impulsive buying. It has been concluded that Impulsive buying is a phenomenon that is most commonly defned as a complex buying behavior whereby a consumer’s purchase decision is based on a sudden and compelling impulse rather than thoughtful consideration as experienced by people from around the world.