HomeANTORCHAvol. 4 no. 2 and 3 (2017)

Fear appeal, brand awareness, purchase intention, Safeguard, mothers, Colegio de San Juan de Letran

Haruka D. Karino | Tyrone Jerome M. Morelada | Aisha Janinne Escabillas



The focal point of this research is to determine and analyze different push and pull factors in motivating tourists specifically in visiting destinations like Laresio Lakeside Resort and Spa. Using random data sampling technique, one hundred and nine (109) respondents participated in the study. Certain findings were drawn indicating that spiritual need is the main push factor while activities are the main pull factor. Furthermore, most tourists travel for family togetherness and majority of the tourists traveling were female and millennials. The study may help in devising a marketing strategy to variety of business in tourism and hospitality industry.