HomeThe Ledgervol. 2 no. 1 (2014)

Acceptability of Chooks to Go among Dabaweños

Louise Biancah Abes | Jayson Concepcion | Dorothy Grace Tan | Mark Kinley Tuano | Kathyn Villaflores | Kevin Albarracin | Sherrie Alconera | Geselle Requillo | Jessica Saplad



A new way of cooking lechon “manok” was initiated by Chooks to Go in 2007. Roasting of chicken gives intensifying delicious taste even without the sauce. The launching of Chooks to Go chicken was accompanied by the slogan “Masarap Kahit Walang Sauce”. People nowadays are always attracted to newly launched products in the market. This behavior of consumers motivates businessperson to venture into new product development that attracts consumers. The participants of the study were the 100 randomly selected respondents in Matina, Buhangin, Bankerohan and NCCC Uyanguren who were present during the actual conduction of the survey. We used purposive sampling design to describe level of acceptability of Chooks to Go among Dabaweños. The survey instrument is a researcher made, in a checklist form, with two parts. First part is about the profiling question about sex, profession, age and we will be using frequency counts and percentages the second part is to assess the acceptability. The customer respondents have accepted the unduplicated taste of Chooks to go. They find its price of affordable and its outlets location accessible. Nevertheless Chooks to Go must need to differentiate their product according to the taste preference of their customers. This will be one of the best strategies to penetrate the market. Size servings should also be equitable to its price. Thus, they should moreover train its employees on excellent customer servicing to retain loyal customers.