THE POPULARITY AND ACCEPTABILITY OF ULTIMATE FIGHTING CHAMPIONSHIPS AMONG THE AFICIONADOS AND SPORTS ENTHUSIASTS

Renan  P. Limjuco,; Francis Kenneth  Canono,; John Gregory  A. Manapol,; Emma  N. Ramos,

THE POPULARITY AND ACCEPTABILITY OF ULTIMATE FIGHTING CHAMPIONSHIPS AMONG THE AFICIONADOS AND SPORTS ENTHUSIASTS

Renan P. Limjuco | Francis Kenneth Canono | John Gregory A. Manapol | Emma N. Ramos

Abstract:

Ultimate Fighting Championship (UFC) has been aired for 20 years in some television networks worldwide. Among the many issues that this sport is facing is the violence that goes with it during the event. Despite this alarming scenario, aficionados and sport enthusiasts are still hooked in its television concepts and formats. This study explored the level of popularity and acceptability of UFC sport among youth and parents. It also assessed whether there exists a significant relationship between the mentioned variable. This study made use of the descriptive design, specifically correlation to establish reliable data with regard to its popularity and acceptability as a sport through the survey questionnaires (α = 0.739 for awareness and α = 0.873 for acceptability). Findings revealed significant relationship in terms of the level of frequency of watching UFC and acceptability (p-value < .05). On the other hand, it showed that there is a significant relationship between popularity and acceptability (p-value < .05). These would mean that the more exposed the youth and parent to this sport, the more that they have learned to accept UFC not only as an entertainment but also as a standard sport event.