Philippine E-Journals

DETERMINANTS OF MUSIC TYPE PREFERENCE OF UNIVERSITY STUDENTS IN DAVAO CITY

Ronald Jay S. Ticudo | Helenne U. Pregua | Renan P. Limjuco

 

Abstract:

Music type preference says a lot of things about the youth of today. Alarmingly, the liking for a specific genre of music may mean some behavioral problems like substance abuse, alcoholism, addiction, and many others. These ideas posit that young people, university students included, may reveal themselves through their choice of music. Thus, this study was conceptualized to determine the students’ music preference, the factors that trigger their music preference and the significance of the associations among these variables. Moreover, this is a descriptive correlational study that used random sampling in selecting the 400 respondents from the four big universities in Davao City. The questionnaire is a valid researcher-made tool with Cronbach alpha coefficients of .703 and .849, respectively for the factor and music type preference items. The results revealed that 50% of the respondents identified lyrics as the factor that influenced them to choose a certain genre of music, followed by video, and a mixed factor consisting of lyrics, artist and video, and finally, the artist. Mixed music type (combination of pop, RnB, rap, OPM ballad and religious music) was the dominant music type of the respondents, followed by religious, RnB, pop, OPM, ballad and lastly, rap. It was found that the respondent’s school is significantly associated with his/her music type preference. Moreover, a significant association was established between the influences of lyrics, artist or video and the music type preferences of the respondents.