HomeBENCHMARK: College of Business Research Journalvol. 4 no. 1 (2019)

SATISFACTION LEVEL OF GUESTS TOWARDS THE SERVICES, MENUS AND PRICES OF FOUR SELECTED RESORTS IN NASUGBU, BATANGAS

Baisalam P. Abdullah | Angela Grace R. Managbanag | Bon Angelo V. Villar

 

Abstract:

This study looks at guests’ satisfaction level towards menu, service and price in selected resorts in Nasugbu, Batangas. To clearly know the different satisfaction level of guests toward menu, service and price, the study sought to determine the answers on the following problems: 1) the profile of the guests in the selected resorts in Nasugbu, Batangas in terms of highest educational, attainment, age, gender, civil status, and frequency of visit at the resort; 2) the satisfaction level of selected guests towards the respective resorts they have checked-in at Nasugbu, Batangas in term of Service, Menu, and Price; 3) and if there exist a significant difference on the satisfaction level of guests towards the services, menus and prices of the four selected resorts when they are grouped according to the resort they have checked-in. The study employed the descriptive-survey research method since it used descriptive design which was based on present happenings. Researchers chose this method because it would help to analyze data and express the necessary action of the study. Hence, it used a survey questionnaire as major instrument in gathering data. The study’s location comprises four selected resorts in Nasugbu, Batangas. The study involved a survey where the information were gathered through surveying the satisfaction level of guests who checked-in at resorts in Nasugbu, Batangas. The study revealed that 15 of the respondents came from resort A and 7 respondents came from the resort B, 12 respondents came from resort C and lastly, 5 respondents came from resort D with a total of 39 respondents. The guests were asked for their educational attainment and the results indicate that 7 (47%) out of 15 guests in resort A are in college level and 4 (27%) out of 15 are college graduate, 2 (13%) are vocational, and 2 (2%) are post graduate. For resort B, most of them are in their college level, and for resort C most of them is also in college. For resort D, most of them are post graduate. It was further revealed that the guests were satisfied (M=3.71) on the various services of the selected resorts in Nasugbu, Batangas. However, they have neutral satisfaction towards the menu (M=3.24) and price (M=3.40) of the resorts. No significant difference on the satisfaction of the guests among the four selected resorts in Nasugbu, Batangas.