Philippine E-Journals

Modes of Information Dissemination Employed by the Health Center of Barangay Masili

Zyrhys Krystlle P. Tayag | Samantha Jeanne F. Pedroso | Deijan Jose P. Perez | Joshua B. Arellano

 

Abstract:

This study assessed the Information dissemination employed by the health center of Barangay Masili. It determined the barangay’s means of information dissemination, as well as the strengths and weaknesses of the media used. It also evaluated the dissemination of information both perceived by the health workers and community members, the awareness of the services offered and the media used in terms of frequency, timeliness, clarity and attractiveness. From the data gathered, the health center of Barangay Masili disseminates information through meetings, posters, door-to-door campaign, Facebook posts and public announcements. The results showed that the health center’s prime medium was door-to-door by the BHWs, a form of face-to-face traditional communication. The strengths and weaknesses of every medium were assessed based on the variables’ mean and value. It showed that every medium has a corresponding variable or aspect that helps the researchers to identify the areas where a specific medium is strong and other areas that need improvement. For instance, timeliness refers to the information being delivered in the preferred time of the respondents. If timeliness is not practiced by the barangay health workers when disseminating information, the information delivered might be altered when handed down by the first receiver of information. In terms of the awareness of the residents about the services offered, pap smear was the least known service of the health center, while check-up on pre- and neo-natal were the most known by the respondents.