Philippine E-Journals

A Feasibility Study for Establishing a Multipurpose Apparel Store

Myreen Lynsei G. Opeña | Kimberly M. Altoveros | Kim Marjorie R. Rebot

 

Abstract:

This investigation focused on the potential of a multipurpose apparel store in Calamba, Laguna that targets passersby as its customers. Using a descriptive survey design, this research involved 99 respondents. The results of the market survey showed that the multipurpose apparel store had customers who could afford to buy the store items and were also willing to buy those items. Its customers found the store convenient and satisfactory. The Multipurpose Apparel Store owner invested a total of P1,096,608.28 as its initial capital requirement to put up the proposed store. The business was projected to be profitable and would get its return of investment in 1.23 years. Further, the proponents encouraged future researchers to recognize the usefulness of multipurpose apparel products. As promotional medium, social media could be utilized to increase their number of target customers.