Philippine E-Journals

Establishing Ding’s Diner in Cabuyao, Laguna

Jasmine B. Caparas | Mark Allen D. Dulay | Kenn P. Gonzales

 

Abstract:

This study assessed the feasibility of establishing Ding`s Diner in Cabuyao, Laguna. The diner would offer a variety of western food (e.g. cheesy chicken fillet, chicken teriyaki, cheesy mushroom burger, ding`s whooper, chicken pesto, nacho platter, smores dip, etc.) that suits the taste of the customers. The customers could also enjoy playing tabletop games (e.g. uno cards, chess, code names, jenga, monopoly, chess, etc.). It would be the best place to unwind after some stressful activities from work or school. The proposed business would use sole proprietorship as its business organization. The proprietor would invest his personal cash balances into a start-up. The participants of the study were the millennials aged 15-29 years old as their primary target that will make up most of the business sales. The researchers decided to put up the business in Barangay Pulo, City of Cabuyao, Laguna where there are many establishments, market, terminals, and some fastfood restaurants. The site will be very accessible to its target market. With its operation, the community would benefit through the tax generated from the business and would give opportunity to those who are unemployed. The environmental aspect would be considered too in developing the proposed business. In this regard, wastes would be segregated as follows: non-biodegradable, biodegradable, and recyclable.