Philippine E-Journals

Project Feasibility Opening up a Café-Diner in Calamba Area

Jaya S. Maestrado | Julius Raphael G. Mendoza | Gordon M. Carlos

 

Abstract:

Coffee shops has become a business trend in the Philippines over the past few years. However, coffee shops offer limited food choices compared to what diners or fast food restaurants have. This study investigated the feasibility of putting up a specialty food establishment that combines a cafe and a diner. It will be called Café Morgana and will be situated in Calamba City. Being a first-class city in the province of Laguna, Calamba City is a busy place; hence, making it an ideal location in putting up a business. Cafe Morgana will offer different varieties of coffee and curry, as there are no existing food stores that offer coffee and curry as a specialty. The research focused on the proposed business in terms of marketing, technical, management, financial, environmental and socio- economic aspects to determine the feasibility and capability of the proposed business. The information gathered about its market was essential in the planning and implementation stage. In conclusion, Cafe Morgana can market its product and food service well by promoting them through various means. It is a viable and feasible business and can potentially improve through proper business execution and effective marketing strategies.