Philippine E-Journals

Brand Awareness of Selected Residents of Talisay Batangas to NDN Resort and Events Place: Basis for Continuous Improvement

Rocky Q. Dizon | Mary Rose P. Natanauan | Joanna Marie P. Rempillo | Ma. Leonora Alusen

Discipline: Sociology

 

Abstract:

Brand awareness is the process of creating your image and using it to inform customers about your company. By establishing a strong brand through marketing and advertising, more people will be aware of your existence, resulting in increased sales and even repeat business. (2013) (Business Achievers). The goal of this survey is to measure the brand awareness of Talisay, Batangas citizens toward NDN Resorts and Events Place. It also aspires to describe brand recall and recognition via social media and conventional advertising, which will serve as the foundation for ongoing progress. It is not widely recognized among the locals of Talisay, Batangas because it was only founded in 2017. Therefore, the researchers considered this study. To acquire primary data, the researchers employed the quantitative technique. This research had 125 respondents. According to the findings, most respondents were females between the ages of 26 and 45, with most of them working. Data sets were examined, constructed, encoded, and analyzed utilizing frequency and percentage distributions, weighted mean, analysis of variance (ANOVA), and regression analysis. Significant findings revealed that respondents are familiar with the NDN Resorts and Events Place, and that between social media and traditional advertising, the latter is more effective in increasing resort awareness among respondents.