Philippine E-Journals

Impact of Advertisement on Brand Awareness of a Coffee Shop: Basis for Marketing Strategy

Roland Joshua S. Abian | Justine V. Flores | Kate Ariane L. Lozada | Ma. Leonora Alusen

Discipline: Marketing

 

Abstract:

Advertising is an important marketing strategy technique of a firm that is used to inform, convince, and reach prospects in order for them to pick the product or service. The current approach is to address the psychological component of ads according to psychographics - print ads, in-store ads, social media ads, and direct advertising, social media as a tool for product promotion and brand awareness. However, not all firms are effective in marketing and getting their products known to their clients. The goal of this study is to measure the influence of advertising on brand recognition, as well as the psychological impact of advertising. Similarly, it seeks to determine which advertisements have the greatest reach, whether other forms influenced customers or consumers to visit, and whether there is a significant relationship between the impact of advertisements on psychographics and demographic profile. The analysis identifies the optimum sort of advertising for the company. The corporation or organization may present the clients the services that they provide in a single advertising. The researchers collected data for their study using a qualitative technique. Following a social event and properly breaking down the data, the analysts find that the bulk of the respondents were attracted in by the promotions on brand awareness. Print advertising have the most effect and generate the most replies. A direct and social advertisement, on the other hand, alters the socioeconomics linked with their emotions. The purpose of this inquiry is to find and understand what may be the most fit promoting approach to raise brand familiarity, as well as what other publicizing resources they may be able to employ to improve its prominence among its target customers.