HomeLPU - Laguna Journal of Business and Accountancyvol. 4 no. 2 (2022)

Awareness and Attitude Towards Cryptocurrencies in Relation to Adoption among College Students in LPU-Laguna

Princess Colegio | Jan Ralcel Contreras | Jelsa Anne Escovidal | Win Maw Tun

Discipline: Finance



The purpose of the study is to determine the level of awareness and attitudes of college students at the Lyceum of the Philippines University-Laguna in relation to the adoption of cryptocurrency. Based on the findings of the study, the level of awareness of the college students at LPU-Laguna is at an average level, which implies that they are aware of the specific name of the cryptocurrency platform but lack an in-depth understanding of its information. There are significant differences in attitude towards cryptocurrency in terms of tendency not to take risks, barriers, and motivation when grouped according to demographic profile, specifically in terms of college program. The study claims that there is still skepticism among the respondents as their attitudes are mostly in the neutral phase based on the results, which show a significant relationship between the level of awareness and attitudes in terms of the tendency not to take risks and as motivating factors in terms of investment. The researchers consider the three factors of attitudes to conclude that the institution must address the students' curiosity and interest in this future asset by having a series of webinars. The study will address the students' curiosity and the decision-making of students and future business professionals on the potential benefits of cryptocurrency in the industry.