Home⇛International Journal of Multidisciplinary: Applied Business and Education Research⇛vol. 6 no. 2 (2025)

Strategic Direction of a Local Government Unit-Funded College in the Philippines

Ersyl T. Biray | Felix G. Delos Santos Jr.

Discipline: combined and general studies

 

Abstract:

This descriptive study aimed at determining the status of a local col-lege in Aklan, Western Visayas and chart its strategic direction. Stakeholders composed of college students, parents, village officials, business owners, school personnel, local government employees, service providers such as boarding house owners, drivers, and grad-uating high school students provided data using a validated re-searcher-made survey questionnaire guided by the principles of SWOT analysis. Results revealed that the strengths of the college in-clude its creation through a municipal ordinance, presence of a vi-sion, mission, and goals, its strategic location, updated curricular programs, and the presence of a development plan. Its weaknesses are difficulties in recruitment and retention of faculty, integration of sustainable practices, limited space for expansion, minimal funding resources, and embracing of cultural diversity. The opportunities are possibility for expansion of academic programs, marketing and branding strategy, attraction of diverse students, internship and job placement opportunities in the tourism island, innovative research, and resource allocation for student services. However, threats iden-tified include competition from other academic institutions, natural disasters and global health crises, economic fluctuations and budget cuts, changes in government funding regulations, and demographic shifts and changes in the labor market. A strategic direction for the college was crafted focusing on the areas of instruction, research, community engagement, production, internationalization, and ad-ministration where goals, objectives, strategies, programs, projects, and activities for the institution were underscored. Presentation of the proposed plan to the school administrators, stakeholders, and LGU officials was recommended.



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