Parents&rsquo; Perception on the Quality of Services in the Basic Education of De La Salle Araneta University

Jerico John  G. Dalangin,; Alexander  C. Nora,; Mae  E. Bico,; Xiomara Niña  M. De Castro,

Parents’ Perception on the Quality of Services in the Basic Education of De La Salle Araneta University

Xiomara Niña M. De Castro | Alexander C. Nora | Mae E. Bico | Jerico John G. Dalangin

Abstract:

This study aims to determine the parent’s perception on the quality services of De La Salle Araneta University on Basic Education Department, it can exploit and explore better understanding on how to ensure and improve skills that can contribute to the university and enriched with moral values that they can grow emotionally, psychologically and socially. Three hundred three (n= 303) parents of De La Salle Araneta University participated in the study. Factor analysis revealed three principal service quality dimensions; Tangibles, Reliability/Responsiveness, and Assurance / Empathy. Discriminant analysis identified assurance empathy and tangibles as dimensions that differentiate the male and female parents were derived to predict Parents’ perception for each gender. Findings revealed that parents perception is correlated with service quality such as reliability, assurance, tangibles, empathy and responsiveness. De La Salle Araneta University efforts to continually improve the services it provides to its customers illustrate how competitive it is and how far it achieves excellence. Lastly, the result of this study will guide parents’ perception in improving service quality dimensions that are deemed important by male and female customers, respectively.

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