Home⇛Psychology and Education: A Multidisciplinary Journal⇛vol. 20 no. 6 (2024)

La Torta Festival of Argao, Cebu: A Cultural Awareness

Joy Eligue | Cresensio Mejarito | Norhanie Esmael | Ralph Ryan Rabaya

Discipline: Cultural Studies

 

Abstract:

This study intends to determine the awareness and interest of youth in the La Torta Festival of Argao, Cebu. This research aims to provide a program that can boost the interest and awareness of our youth despite many hindrances caused by modern technology. The program is based on the result of this study. Based on the result, the students exhibit a slightly agreeable level of awareness about the festival. The result for knowledge was falling within the "Slightly Agree" category. Students generally display a slightly agreeable attitude toward the festival. The overall result for the festival's significance is moderately positive. Students are inclined to promote the festival through social media, in the "Slightly Agree" category, this means that students are not fully promoting festival in social media. Moreover, significant intercorrelations are identified among demographic factors (age, gender, grade level, and school location) and the level of interest in the festival. Age, gender, and grade level are found to be statistically significant factors associated with interest, while school location does not appear to have a significant impact. Therefore, the null hypothesis was rejected. It is highly recommended that it is necessary to organize workshops and educational sessions to enhance their understanding of the festival's history, cultural significance, and dance traditions. These sessions are engaging, informative, and promote the use of social media platforms among youth to share their festival experiences, images, videos, and stories. This helps to create a sense of community and increase awareness among youth.



References:

  1. Professional Training, and  Experimental Activities. Heritage. Research in Education on Cultural Heritage Analysis, Management, Conservation, and  Communication, 5(3), 2565-2593. https://doi.org/10.3390/heritage5030134.
  2. Badiora, A., & Bako, A. (2020). Foreign tourists’ perceptions of safety and their future travel intentions to Nigerian cultural festivals.  Tourism Today, 19, 121- 149.
  3. Bowdin, G., Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2011). Events Management, 3rdedn.
  4. Buted, D. D. (2014). Tinapay Festival: Potential Tourist Attraction in Batangas, Philippines . Asia Pacific Journal of Education, Arts  and Sciences
  5. Chandransu, N. (2019). Integrating Multicultural Music Education into the Public Elementary School Curricula in Thailand.  International Journal of Music Education, v37 n4 , p547-560.
  6. Childs, K. (2017). “Integrating multiculturalism in education for the 2020 classroom: Moving beyond the “melting pot” of festivals  and recognition months”. Journal for Multicultural Education, Vol. 11 No. 1.pp. 31-36. https://doi.org/10.1108/JME-06-2016-0041.
  7. Chloe. (2023, May 9). Moments Log. Retrieved from www.momentslog.com: https://www.momentslog.com/culture/the-role-offestivals-in-cultural-preservationcelebrating-tradition-and-communityv
  8. Coliat, A., Alday, J., De la Peña, M., Dyogi, G., Jusay, M., Jusay, M., & Buted, D. (2014). Tinapay festival: potential tourist attraction  in Batangas, Philippines. Asia Pacific Journal of Education, Arts and Sciences, 1(2), 1.
  9. Creswell, J. W. (2012). Educational research. Pearson.
  10. Downie, N. M., & Heath, R. W. (1974). Basic statistical methods. (No Title).
  11. Felsenstein, D., & Fleischer, A. (2003). Local festivals and tourism promotion: The role of public assistance and visitor expenditure.  Journal of Travel research, 41(4), 385-392.
  12. Fleischer, A., Felsenstein, D., & Lichter, M. (2018). A spatially accurate method for evaluating distributional effects of ecosystem  services. Ecological Economics, 145, 451-460.
  13. Ferrari, N., Jenkins, C., Garofano, J. et al. . (2015). Research Experiences for Students: Interdisciplinary skill development to prepare  the future workforce for success. . MRS Online Proceedings Library 1762, https://doi.org/10.1557/opl.2015.154, Pp 43–48.
  14. Fitzgerald, A., Parr, G. & Williams, J. (2022). Diverse perspectives and lived experiences of educational work. Aust. Educ. Res. 49,  481–488 https://doi.org/10.1007/s13384-022-00527-2.
  15. Flores, S. S., & Mata, M. C. (2016). Argao’s La Torta Dance Festival: A culture mix of colonial and indigenous elements. Global  Journal of Human–Social Science (D) Volume XVI. Issue I. Version I.
  16. Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism management, 29(3), 403-428.
  17. Gonzales, V. D. (2017). Cultural and Economic Benefits of Festivals to Community Residents of Batangas, Philippines. Asia Pacific  Journal of Education, Arts and Sciences, Vol. 4 No. 2, Pp 14-22.
  18. Graciano, M. T., (2022). Activity Preference, Demographic Characteristics, and Attitudes of the Students toward Physical Education  at the University of Eastern Philippines. Asian Journal of Education and Social Studies, 32(1), 12-27.
  19. Hines, A., & Atherton, R. (2015). Cultural awareness and congruence: A paradigm shift through immersion and intentionality. Journal  of International Social Issues, 3(1), 23-35.
  20. Hughes, G., & Fill, C. (2017). The Changing Marketing Communications Mix—A Media And Message Framework. International  Journal of Management Cases, 19.
  21. Iii, I. A. H., Barato, N. A., Linaugo, L. A. L., Mendoza, H. J. H., & Montes, G. B. (2013). Perceived Benefits Received And Behavioral  Intentions Of Kabankalan Sinulog Festival Tourists. LCCB Development Education Journal of Multidisciplinary Research, 2(1), 1-1.
  22. Jagodilla, D. C. (2016). Dinagyang Festival as a Major Event: Knowledge, Attitude, and Performance as Assessed by Stakeholders.  Academia. edu.com
  23. Karadeniz, C. B. (2020). Assessment for awareness and perception of the cultural heritage of geography students. Review of  International Geographical Education Online, 10(1 (Special Issue)), 40-64.
  24. Kwon, I., Lee, J., Cummings, C.E. et al. . (2020). Human Rights Attitude and Civic Engagement Behavior Among University Students.  J. Hum. Rights Soc. Work 5, , 174–184 https://doi.org/10.1007/s41134-020-00128-y.
  25. Kuutma, K. (1998). Festival as communicative performance and celebration of ethnicity. Folklore: Electronic Journal of Folklore, (7),  79-86.
  26. Ladanga et al. (2018). Model Of Participation In A Filipino Festival. LPU–Laguna Journal of Arts and Sciences, Pp. 126-164.
  27. Lahav, O., & Benzion, U. (2019). Cultural activities and well-being: The role of social identity. Journal of Positive Psychology, 14(4),  1-10. 1.
  28. Luna, A. M. (2015). A Festival’s Impact: The case of the Bañamos festival. Researchers World, 6(1), 49. Lyck, L., Long, P., & Grige, A. X. (Eds.). (2012). Tourism, festivals and cultural events in times of crisis.
  29. Mair, J. and Weber, K. (2019). “Event and festival research: a review and research directions”. International Journal of Event and  Festival Management, Vol. 10 No. 3, , pp. 209-216. https://doi.org/10.1108/IJEFM-10-2019-080.
  30. Mukhopadhyay, K., Chang-Koh, S. & Har, J.R.G. (2021). Preparing Next-Generation-Citizens Through Active-Community Engagement: Longitudinal Study of Informal Learning in an Asian Undergraduate Residential College. Asia-Pacific Edu Res 31, ,  575–587 (2022). https://doi.org/10.1007/s40299-021-00609-2.
  31. NEA. (2019). How Art Works: The National Endowment for the Arts’ Five-Year Research Agenda. FY2014–2018. Washington, DC:  National Endowment for the Arts. 
  32. OECD iLibrary. (2021, November). Retrieved from https://www.oecd-ilibrary.org: https://www.oecd-ilibrary.org/sites/97ad0092- en/index.html?itemId=/content/component/97ad0092-en
  33. Panaguiton, K. R., Paulma, J. R., Chan, A., Dimaala, E. G., Mondejar, C. V., & Ibabao, R. (2015). Perception on Service Quality of  Foreign Tourists Who Attended the Iloilo Dinagyang Festival Ati-Ati Tribe Competition 2014. Asia Pacific Journal of  Multidisciplinary Research, 3(4).
  34. Panaguiton, K. R., Paulma, J. R., Chan, A., Dimaala, E. G., Mondejar, C. V., & Ibabao, R. (2015). Perception on Service Quality of  Foreign Tourists Who Attended the Iloilo Dinagyang Festival Ati-Ati Tribe Competition 2014. Asia Pacific Journal of  Multidisciplinary Research, 3(4).
  35. Picard, D., & Robinson, M. (2006). Remaking worlds: Festivals, tourism and change. Festivals, tourism and social change: Remaking  worlds, 8, 1-31.
  36. Quinn, B. (2009). Festivals, events and tourism. The Sage handbook of tourism studies. London: Sage, 483-503. Rind, Zain Ul Abdin & Ali, Murtaza & Jamali, Maqbool. . (2022). Attitude of students towards research: A review. 
  37. Rojas, A. (2012). Cultural events and cultural heritage in times of crisis: A case in Catalonia. Tourism, Festivals and Cultural Events  in Times of Crisis.
  38. Rojas, A. (2012). Cultural Events and Cultural Heritage in times of crisis: A Case in Catalonia. Lyck, L.; Long, Ph.; Grige, AX:
  39. Celebrate to prosper Potentials for tourism, festivals and cultural events in times of crisis, CBS Copenhagen Business School Publications, Denmark, 25-36.
  40. Ruijgrok, E. C. (2006). The three economic values of cultural heritage: a case study in the Netherlands. Journal of cultural heritage,  7(3), 206-213.
  41. Santos, L. C. (2021). Relationship between Students’ Historical Awareness and their Appreciation of Local Cultural Heritage.  International Journal of Multidisciplinary: Applied Business and Education Research, Pp 520-527.
  42. Shafahat, A. (2020). Role of the culture for formation of the attitude. Technium Soc. Sci. J., 14, 354.
  43. Shankar, B., & Swamy, C. (2013). Creating awareness for heritage conservation in the city of Mysore: Issues and policies. International  Journal of Modern Engineering Research, 3(2), 698-703.
  44. Skoultsos, S. (2014). Events as special interest tourism and as leisure time activity: market characteristics and event planning (Doctoral  dissertation, PhD Thesis).
  45. Shimraya, S. R., & Ramaiah, C. K. (2017). Issues in Preservation of Digital Cultural Heritage.
  46. Stadler, R. (2014). Community Participation in Festivals: An Appreciative Inquiry Approach to Research. Canadian Congress on  Leisure Research - Halifax, NS, Canada.
  47. Srivastava, S. (2015). A Study of Awareness of Cultural Heritage among the Teachers at University Level. Universal Journal of Educational Research, 3(5), 336-344.
  48. Taylor, K. (2004). Cultural Heritage Management: A Possible Role for Charters and Principles in Asia. International Journal of Heritage  Studies, 10(5), 417–433.
  49. Vasanth, R., & Swamy, S. (2013). Social Media’s Impact on Teenagers. In Cross-Cultural Design. Methods, Practice, and Case Studies:  5th International Conference, CCD 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings,  Part I 5 (pp. 477-485). Springer Berlin Heidelberg.
  50. Vecco, M. (2010). A definition of cultural heritage: From the tangible to the intangible. Journal of Cultural Heritage, 11, 321–324.
  51. Villalon, A. (2014). Do Spanish colonial structures need steel reinforcement? Retrieved November 23, Argao’s La Torta Dance  Festival: A Culture Mix of Colonial and Indigenous Elements Volume XVI Issue I Version I 33 (D) Global Journal of Human Social  Science - Year 2016 © 2016 Global Journals Inc. (US) 2015 from http://lifestyle.inquirer.net/151867/dospanish-colonial- structures need-steel-reinforcement
  52. Wan, X. L. (2016). Residents’ support for festivals: integration of emotional solidarity. Journal of Sustainable Tourism.
  53. Wang, W., Zang, Y., Han, J., & Liang, P. (2017). Developing teenagers’ role consciousness as “world heritage guardians. Journal of  Cultural Heritage Management and Sustainable Development, 7(2), 179-192
  54. Sterman, C. (2018, January 1). National Association of School Principals. Retrieved from www.naesp.or:  https://www.naesp.org/resource/arts-integration-improves-school-culture-and-student-success/
  55. UNESCO. (2017). Intercultural Competences: Conceptual and Operational Framework. Paris: UNESCO. 
  56. Zhang, Jing & Dai, Guangquan. (2023). Political Trust and Festival Attachment: Influencing Residents’ Engagement in Traditional  Festivals. Behavioral Sciences, 741. 10.3390/bs13090741.

Tools


Copyright © 2025  KITE Digital Educational Solutions |  Exclusively distributed by CE-Logic