Acceptability and Marketability of GUOKCA Ice Cream

Laila   Piañar,

Acceptability and Marketability of GUOKCA Ice Cream

Discipline: Marketing

Abstract:

This study aimed to determine the level of acceptability and marketability of GUOKCA (Guyabano, Okra, Camote Tops) ice cream of selected students and faculty of Francisco P. Felix Memorial National High School during the School Year 2023-2024. experimental method of research was used, utilizing survey questionnaire as the data gathering instrument. This study also used the 9 - point Hedonic rating scale for the acceptability and 5-point Likert scale for the marketability of the GUOKCA Ice Cream. There were thirty (30) Teenagers, thirty (30) Young Adults, and thirty (30) Adult respondents which included students and faculty members evaluated the acceptability and marketability of this research. The data revealed that the three groups of respondents, namely teenagers, young adults, and adult respondents evaluated the appearance, aroma, taste and texture of GUOKCA Ice Cream with 45ml, 90ml, and 120ml proportions as Very Acceptable. In addition, there were no significant differences on the evaluation of the three groups of respondents on the level of acceptability of GUOKCA Ice Cream. On the other hand, the level of marketability as evaluated by respondents obtained a rating of Very High Potential utilizing the 45ml, 90ml, and 120ml proportions in terms of supply availability, production cost, and consumer demand resulting to no significant difference on their evaluations. Furthermore, the results of physicochemical analysis from the produced GUOKCA ice cream contains 7.08 for sugar, 68.7 moisture, and less than 3* for Vitamins C with a pH Level of 5.01 at 23.5?. Comments and suggestions were given by the three groups of respondents for further improvement of the product.

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