Home⇛Psychology and Education: A Multidisciplinary Journal⇛vol. 42 no. 1 (2025)

Impact of Salesperson Behavior on Customer Satisfaction in Real Estate Industry

Carlo Jay Albite | Maureen Basig

Discipline: business studies

 

Abstract:

This study investigates the impact of salesperson behavior on customer satisfaction within the real estate industry. This study conducted a survey with 300 respondents from two real-estate firms in Metro Manila to assess customers perspectives. The study revealed a strong agreement among respondents regarding salesperson behavior, particularly in terms of employee behavior and ethical behavior. However, there is room for improvement in listening skills. On the positive side, customers expressed overall satisfaction with workers, conduct of proceedings, and organizational services, indicating that the real estate firms are meeting expectations effectively. Notably, the research also revealed a positive correlation between salesperson behavior and customer satisfaction, underscoring the essential role of salespeople in shaping client experiences. The research also shows that 21.4% of the variations in customer satisfaction can be attributed to salesperson conduct. Consequently, targeted efforts to enhance salesperson skills are crucial, and exploring additional factors influencing customer satisfaction remains essential for the real estate industry



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