Home⇛International Journal of Multidisciplinary: Applied Business and Education Research⇛vol. 6 no. 9 (2025)

Short-Form Video Consumption among College Students: Perceived Academic Impact and Pedagogical Potential

Eliza B. Ayo | Josan D. Tamayo | Rexter G. Tegio | Lani E. Sakay

Discipline: Education

 

Abstract:

The pervasive adoption of short-form video (SFV) platforms, includ-ing TikTok, YouTube Shorts, and Instagram Reels, among college stu-dents has sparked considerable debate regarding their influence on academic performance. This study aimed to investigate the perceived relationship between SFV consumption (considering platforms, con-tent types, and usage patterns) and academic performance among col-lege students, while also exploring the platforms' potential for learn-ing enhancement. A correlational quantitative design was employed, administering an online survey to 92 college students, primarily from a single university in Manila. Data were analyzed using descriptive and correlational statistics. The study found that general short-form video (SFV) consumption during academic periods had no significant negative effect on academic performance (M = 2.18, SD = 0.86, p > 0.05). However, educational SFV content showed a strong positive in-fluence on learning outcomes (M = 3.34, Cohen’s d = 0.82, p < 0.001), demonstrating significant benefits for academic performance. This study highlights how short-form videos (SFVs) can serve as a valuable teaching tool, aligning with the United Nations Sustainable Develop-ment Goal (SDG) 4 and 10 on Quality Education and Reducing Inequal-ities. It provides evidence-based strategies for using these digital plat-forms to develop 21st-century skills. The findings also back innovative pedagogical approaches that prepare students for digital citizenship and lifelong learning. By making educational content more accessible, SFVs can help reduce educational inequalities and contribute to SDG 10 on social inclusion.



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