Home⇛International Journal of Multidisciplinary: Applied Business and Education Research⇛vol. 6 no. 9 (2025)

Involvement and Decisions of Young Professionals on Stock Investments

Mark Noel C. Medalla | Via Blanca Nacua | Emilie Joy F. Tabuelog | Mariza O. Jortil | Marvin Ian E. Niere | Hafsah D. Macaurao | Jasmine A. Sejuela | Shyra Mae Gaviola | Shan Chaira Gonzales | Reina Richa R. Jumao-as | Gwyndharrel E. Guy

Discipline: business studies

 

Abstract:

Young professionals in the Philippines show low stock market involve-ment due to behavioral biases, poor risk assessments, lack of confidence to invest, and limited understanding or trust in digital investment tools. This study examined the influence of determinants of stock market in-volvement to stock investment decisions among 385 young professionals in Cebu City aged 20-35, a demographic with growing financial capacity but limited involvement, while also accounting the impact of demo-graphic factors. Employing descriptive statistics, Pearson Correlation Co-efficient, and Chi-Square Tests, results revealed that age, monthly in-come, and years of stock investment experience significantly affect in-volvement and investment decisions. Strong correlations were found be-tween stock market awareness and investment behaviors, risk percep-tion, and technology adoption with key investment decision factors, in-cluding consideration of economic conditions (r=.696), technical indica-tors (r=.620), market volatility (r=.684), and stock market indices (r=.606). Results affirm the Theory of Planned Behavior, Prospect The-ory, and the Technology Acceptance Model, while supporting the hypoth-esis that a significant relationship exists between the levels of involve-ment and investment decisions. The findings underscore the importance of personalized financial education, improved digital literacy, and greater regulatory transparency to foster confident, data-driven investment de-cisions. These insights also provide a valuable basis for financial institu-tions, policymakers, and fintech developers to collaboratively design ac-cessible, behavior-sensitive, and tech-enabled programs that encourage deeper and smarter engagement in the stock market.



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