Home⇛Isabela State University Linker: Journal of Education, Social Sciences and Allied Health⇛vol. 1 no. 1 (2024)

Economic Impact Assessment of the Mengal Festival: Enhancing Local Income and Tourism in Echague, Isabela

Ma. Rita A. Reario | Nicanor D. Baquiran | Jessica C. Managuelod

Discipline: tourism, transport and travel

 

Abstract:

This study explored the investment opportunities presented by the Mengal Festival in Echague, a first-class municipality in the province of Isabela, Philippines. The rationale for this investigation stemmed from the observed economic benefits of local festivals, which had not been extensively studied in this region. The research employed a quantitative approach, utilizing cluster sampling to select 125 local businessmen as respondents. Data were gathered through structured interviews and analyzed to assess the economic impact of the festival. Findings revealed significant investment potentials of the municipal festival, thereby contributing to the local economy. This study filled a research gap by highlighting the economic advantages of municipal festivals, providing valuable insights for policymakers and investors.



References:

  1. Bryman, A. (2001). Social research methods (2nd ed.). Oxford University Press..
  2. Creswell, J. W. (2012). Educational research: Planning, conducting, and evaluating quantitative and qualitative research (4th ed.). Pearson Education.
  3. Drummond, J. S. (2021). The role of cultural festivals in regional economic development: A case study of Mahika Mahikeng. In K. Scherf (Ed.), Creative Tourism in Smaller Communities (pp. 79-108). University of Calgary Press.
  4. Esu, B. B., Arrey, V. M., Basil, G., & Eyo, E. E. (2011). Analysis of the economic impacts of cultural festivals: The case of Calabar Carnival in Nigeria. Tourismos: An International Multidisciplinary Journal of Tourism, 6(2), 333-352.
  5. Gibson, C., Waitt, G., Walmsley, J., & Connell, J. (2010). Cultural festivals and economic development in nonmetropolitan Australia. Journal of Planning Education and Research, 29(3), 280-293.
  6. Gonzales, V. D. (2017). Cultural and economic benefits of festivals to community residents of Batangas, Philippines. Asia Pacific Journal of Education, Arts and Sciences, 4(2), 14-22.
  7. Jauhari, V. A. (2015). Fairs & festivals in India: The cultural and economic potential.
  8. Jeon, M. M. (2020). Impacts of festivals and events. In D. Gursoy, R. Nunkoo, & M. Yolal (Eds.), Festival and Event Tourism Impacts (1st ed., pp. 32-50). Routledge.
  9. Luna, A. M. A. (2019). Festival impact: The case of the Banamos festival. Researchers World – A Journal of Arts, Science & Commerce, 10(2), 140-147.
  10. Mair, J. A., & Duffy, M. (2018). The role of festivals in strengthening social capital in rural communities. Event Management, 22(6), 875-889.
  11. Ravichandran, S. J. (2020). Festival and tourism impacts (1st ed.). Routledge.

Tools


Copyright © 2025  KITE Digital Educational Solutions |  Exclusively distributed by CE-Logic