The Relationship Between Business Planning and Business Performance Towards Microbusiness
Kayte Jassen P. Bacroya | Daiserie V. Ampoeda | Mark Lloyd Anthony S. Andilab | Laiza L. Ardenes | Metonia M. Gonzales | Jishanis Mae G. Becaro-lapiz
Discipline: business studies
Abstract:
This study investigates the relationship between business planning
and business performance among microbusinesses in Cabanglasan, Bukidnon.
Business planning serves as a strategic tool to enhance operational effectiveness
by mitigating risks, ensuring precise project execution, and optimizing the use
of financial resources. Applying a quantitative research design, data were
collected from 79 registered sari-sari store owners using structured
questionnaires focused on planning-related practices. Descriptive statistics and
Pearson correlation analysis were used to assess the extent to which planning
components influence performance indicators. The results revealed that
microbusinesses that practice strong risk mitigation strategies, well-organized
projects, and disciplined financial resource management report notable
improvements in profitability, customer satisfaction, and business continuity.
Risk mitigation had the most significant influence on overall performance.
Challenges were observed in the adoption of digital tools and in access to
financial support, which limit further gains. The findings emphasize the need
to strengthen local training programs, resource-allocation strategies, and
support systems tailored to the realities of microenterprises. This study
provides policymakers, regional development agencies, and educators with
meaningful insights to promote sustainable growth in rural microbusiness
sectors.
References:
- Abellana, J. J., & Alonzo, A. (2025). Factors influencing business growth among Micro, Small, and Medium-sized (MSMEs) Bakery Enterprises in Northern Mindanao, Philippines. African Journal of Food, Agriculture, Nutrition and Development, 25(7), 27384–27409. https://doi.org/10.18697/ajfand.144.26100
- Alonzo, A., Ganas, E., & Abellana, J. J. (2025). Roadblocks to success: Examining the resources and performance of micro, small, and medium enterprises. International Review of Management and Marketing, 15(5), 49–59. https://doi.org/10.32479/irmm.19309
- Alcobary, M. (2022). Strategies that retail business owners use to prevent and reduce employee theft. (Doctoral dissertation, Walden University). https://tinyurl.com/mvvfj52s
- Alves, A., & Carvalho, F. M. P. (2022). How dynamic managerial capabilities, entrepreneurial orientation, and operational capabilities impact microenterprises’ global performance. Sustainability, 15(1), 14. https://www.mdpi.com/2071-1050/15/1/14
- Anakpo, G., Nqwayibana, Z., & Mishi, S. (2023). The impact of work-from-home on employee performance and productivity: A systematic review. Sustainability, 15(5), 4529. https://www.mdpi.com/2071-1050/15/5/4529
- Anbumozhi, V., Kimura, F., & Thangavelu, S. M. (2020). Global supply chain resilience: Vulnerability and shifting risk management strategies. In Supply Chain Resilience: Reducing Vulnerability to Economic Shocks, Financial Crises, and Natural Disasters (pp. 3–14). Singapore: Springer Singapore. https://tinyurl.com/epa3eukx
- Astuty, E., Sudirman, I. D., & Aryanto, R. (2024). Sustainable resilience strategy: Unleash the micro-businesses’s potential in the digitalization and sustainability era. Cogent Business & Management, 11(1), 2313672. https://tinyurl.com/3v97htsy
- Attah, R. U., Garba, B. M. P., Gil-Ozoudeh, I., & Iwuanyanwu, O. (2024). Best practices in project management for technology-driven initiatives: A systematic review of market expansion and product development techniques. International Journal Of Engineering Research And Development, 20(11), 1350–61. https://tinyurl.com/yc39x279
- Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
- Celestin, M., & Vanitha, N. (2020). The hidden costs in your financial statements: What you're overlooking. International Journal of Computational Research and Development (IJCRD), 5(2), 34–41. https://tinyurl.com/396szucj
- Chaudhuri, A., Bhatia, M. S., Kayikci, Y., Fernandes, K., & Fosso-Wamba, S. (2023). Improving social sustainability and reducing supply chain risks through blockchain implementation: Role of outcome and behavioural mechanisms. Annals of Operations Research, 327(1), 401–433. https://tinyurl.com/sec2mpn8
- Dal Mas, F., Massaro, M., Paoloni, P., & Kianto, A. (2023). Translating knowledge in new entrepreneurial ventures: The role of business plan development. VINE Journal of Information and Knowledge Management Systems, 53(6), 1159–1177. https://tinyurl.com/585xtjne
- Damnjanovic, V., Proud, W., & Milosavljevic, M. (2021). Mentoring development at student international business case competitions. EuroMed Journal of Business, 16(2), 154–170. https://tinyurl.com/bdhdurmw
- Elbanna, S., Eissa, M. A., & Armstrong, L. (2025). Financial literacy in the modern economy: Bridging the knowledge gap for entrepreneurs and beyond. In the Future of Education Policy in the State of Qatar (pp. 147–173). Singapore: Springer Nature Singapore. https://tinyurl.com/2ypu224d
- Errico, F., Petruzzelli, A. M., Panniello, U., & Scialpi, A. (2024). Source of funding and specialized competences: The impact on the innovative performance of start-ups. Journal of Knowledge Management, 28(2), 564–589. https://tinyurl.com/53j5pp4x
- Ghaffar, J. A., Khattak, M. S., Shah, T. A., & Jehangir, M. (2024). Impact of personality traits on financial planning: An empirical evidence from Pakistan. Journal of Economic and Administrative Sciences, 40(2), 434–450. https://tinyurl.com/rwbcz3yj
- Gutterman, A. (2022). Financing activities for businesses. SSRN 4242277. https://tinyurl.com/4kjfceed
- Gutterman, A. (2023). Organizational performance and effectiveness. SSRN 4532570. https://tinyurl.com/2h87wcaz
- Haber, N., & Fargnoli, M. (2021). Sustainable product-service systems customization: A case study research in the medical equipment sector. Sustainability, 13(12), 6624. https://www.mdpi.com/2071-1050/13/12/6624
- Harake, M. F. (2025). Navigating economic crises: Strategic project management for agility, resilience, and innovation. https://tinyurl.com/32kyev9v
- Institute of Internal Auditors. (2025). Enhanced enterprise risk management and strategic decision-making. The IIA Whitepaper
- Kaukiainen, A. (2019). Corporate strategy implementation through strategic projects. (Doctoral dissertation, Master’s Thesis. Tampere University, Finland).
- Kusairi, S. (2023). The business survival of micro-enterprises in facing economic uncertainty. Journal of Governance and Integrity, 5(3), 328–35. https://tinyurl.com/spsy8am3
- Lung-Guang, N. (2019). Decision-making determinants of students participating in MOOCs: Merging the theory of planned behavior and self-regulated learning model. Computers & Education, 134, 50–62. https://tinyurl.com/ydrck67w
- Mahmud, F., Orthi, S. M., Saimon, A. S., Moniruzzaman, M., Miah, M. A., Ahmed, M. K., Khair, F. B., Islam, M. S., & Manik, M. (2025). Big data and cloud computing in IT project management: A framework for enhancing performance and decision-making. https://tinyurl.com/3nundj2v
- Mansoori, Y., & Lackéus, M. (2020). Comparing effectuation to discovery-driven planning, prescriptive entrepreneurship, business planning, lean startup, and design thinking. Small Business Economics, 54(3), 791-818. https://tinyurl.com/u2caervk
- Mehmood, M., & Zaman, S. (2025). Financial projections and valuation optimization for pre-seed startups: A strategic framework. ACADEMIA International Journal for Social Sciences, 4(2), 137-153. https://tinyurl.com/ydupzb2c
- Nedeljkovic, J., & Sun, T. (2024). Thriving transitions, navigating and empowering micro-businesses toward a promising future with the “Transformative Strategy Journey”. https://openresearch.ocadu.ca/id/eprint/4489/
- Okafor, I., & Odubade, O. (2022). Factors affecting scope creep in project management: Identify the key factors contributing to scope creep and explore strategies to prevent it. International Journal of Engineering Technology and Management Sciences, 6(11), 10-5281. https://tinyurl.com/2s3tk5s2
- Okano, M. (2022). The importance of entrepreneurship in micro and small enterprises in uncertainty and barrier scenarios. International Journal of Business Administration, 13(1). https://tinyurl.com/4fxyyeva
- Philippine Institute for Development Studies. (2025). PIDS 2024 annual report: Securing a future for all by growing a resilient middle class. PIDS.
- Prakash, D. (2024). Data-driven management: The impact of big data analytics on organizational performance. International Journal for Global Academic & Scientific Research, 3(2), 12–23.
- Project Management Institute. (2021). A guide to the project management body of knowledge (PMBOK® Guide) (7th ed.). PMI.
- Quingco, J., & Leonoras, C. (2019). The economic impact, contribution, and challenges of micro business enterprises to the local development. Philippine Social Science Journal, 2(2), 107–122. http://philssj.org/index.php/main/article/view/84
- Rajnoha, R., Lesnikova, P., Stefko, R., Schmidtova, J., & Formanek, I. (2019). Transformations in strategic business planning in the context of sustainability and business goal setting. Transformations in Business & Economics, 18(2), 44–66. https://tinyurl.com/4an2v5bk
- Schachel, H., Lachmann, M., Endenich, C., & Breucker, O. (2021). The importance of management control systems for startup funding–empirical evidence from external financiers. Journal of Accounting & Organizational Change, 17(5), 660–685. https://tinyurl.com/5xpp534u
- Severo, E. A., Sbardelotto, B., de Guimarães, J. C. F., & de Vasconcelos, C. R. M. (2020). Project management and innovation practices: Backgrounds of the sustainable competitive advantage in Southern Brazil enterprises. Production Planning & Control, 31(15), 1276–1290. https://tinyurl.com/2wm6p879
- Trigg, A. J. (2020). Small business owners’ strategies to mitigate employee theft. Walden University ProQuest Dissertations & Theses. https://tinyurl.com/33z2raf9
- Vodă, A. I., & Florea, N. (2019). Impact of personality traits and entrepreneurship education on entrepreneurial intentions of business and engineering students. Sustainability, 11(4), 1192. https://www.mdpi.com/2071-1050/11/4/1192
- Wang, C. L., Walker, E. A., & Redmond, J. (2010). Exploring the relationship between business planning and performance in small firms. International Small Business Journal, 28(6), 578–602.
- Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2), 171–180. https://doi.org/10.1002/smj.4250050207
- Zhanseitova, G. S., Tleuberdiyeva, S. S., & Auelbekova, A. K. (2022). Risk management in public administration. ECONOMIC Series of the Bulletin of the LN Gumilyov ENU, (2), 144–154. https://tinyurl.com/yyrtkubk
Full Text:
Note: Kindly Login or Register to gain access to this article.
ISSN 2984-8385 (Online)
ISSN 2984-8288 (Print)