Parental Satisfaction with University Services in a Philippine Private University
Gloria P. Deniega | Kingie G. Micabalo | Rafael M Bachanicha
Discipline: Education
Abstract:
Parental perceptions and satisfaction have increasingly been
recognized as critical indicators of educational quality in higher education,
particularly in basic and secondary education, where both academic instruction
and student welfare are essential to holistic development. Understanding how
parents perceive various aspects of the learning environment provides valuable
feedback on institutional effectiveness and identifies areas for improvement in
both academic and administrative processes. This study was conducted to
evaluate parental satisfaction with the services of a Private University in
Mandaue City, Philippines, focusing on the five service quality dimensions of
tangibles, reliability, responsiveness, assurance, and empathy. Employing a
descriptive-correlational design, data were collected from 200 parents from
grades 4 to 10 using a structured questionnaire. Statistical analyses included
frequency counts, weighted means, chi-square tests of independence, and
multiple regression analysis. The findings revealed that parents were generally
satisfied, with the highest ratings in tangibility, assurance, and empathy, while
responsiveness and reliability, though slightly lower, remained positive.
Income and gender significantly influenced satisfaction across specific
dimensions. The study concluded that parental satisfaction is multidimensional
and requires continuous attention to administrative efficiency, effective
communication, infrastructure maintenance, and student welfare. A key
contribution of this research is the insight that parents' perspectives provide a
comprehensive understanding of service quality in higher education, extending
beyond student-focused evaluations and emphasizing the importance of
stakeholder engagement in institutional development.
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