The Art of Designing Futures: Academic Performance and Career Readiness of BMMA Graduates
John Robby O. Robinos | Rolando Quirong | James Darrel Nirza | Rowena Morta | Fe M. Antonio | Kenneth Michael P. Ajoc
Discipline: Education
Abstract:
Education plays a vital role in preparing learners to become skilled
professionals and globally competitive members of the workforce. Addressing
the need to understand how academic performance relates to employability,
this study examined the association between academic achievement and work
readiness among graduating Bachelor of Multimedia Arts students at a private,
deregulated HEI in Bacoor, Cavite, Philippines. Using a descriptivecorrelational
research design, the study analyzed the General Weighted
Average of 45 student-respondents from Batch 2025 and assessed their
perceived readiness to demonstrate competencies aligned with CMO No. 20, s.
2017, alongside the Graduate Attributes, Program Educational Objectives, and
Program Learning Outcomes. A researcher-developed, validated, and reliable
survey instrument (Ca = 0.98) was used, and the data were analyzed using
descriptive statistics and a chi-square test. Results revealed that most students
achieved academic ratings ranging from “very good” to “superior,” and their
work readiness was likewise high, with an overall mean of 4.77. However, the
chi-square test yielded X2 (45, 6) = 8.02, p = 0.237, which is below the critical
value, indicating no significant association between academic performance and
work readiness. This finding suggests that readiness for employment may
depend more on practical experience, exposure to current industry
technologies, and the development of soft skills than on academic grades alone.
The study highlights the need for the BMMA program to strengthen
performance-based and project-based learning, enhance access to industryaligned
tools and facilities, and support faculty development focused on
innovative, student-centered instruction. These improvements can help ensure
that graduates are not only academically competent but also fully prepared for
the demands of the creative industry.
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