Home⇛Psychology and Education: A Multidisciplinary Journal⇛vol. 34 no. 1 (2025)

A Statistical Analysis of the Entrepreneurial Passion and Profitability of Micro-Coffee Shop Owners

Jason Rick Suanes | Merry Rose Reyes | Trizie Anne Romasanta | Sharmaine Matamorosa | Joaqin Clemente Permejo

Discipline: business studies

 

Abstract:

Due to the ongoing trend of business owners establishing micro-coffee shops throughout the past few years, this study analyzes the relationship between entrepreneurial passion and profitability through net profit margin (NPM). A survey instrument was administered to 100 micro-coffee shop owners in the Greater Manila Area to test the hypothesis that a significant positive relationship exists between these two variables. Despite owners reporting both high entrepreneurial passion and strong average NPM, the study surprisingly found no significant link between entrepreneurial passion and profitability. Notably, all surveyed owners, despite varying ages and educational backgrounds, had recently founded their businesses within the past five years. Also, a significant difference was found between nascent (1-2 years) and non-nascent (more than 2 years) entrepreneurs in regards to their NPM. Future research through various methodologies may explore the influence of other psychological factors or external variables on profitability and ultimately, business success.



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