Media Exposure and Social Awareness of selected Residents in Mati City, Davao Oriental

Jennecorse  M. Egos,

Media Exposure and Social Awareness of selected Residents in Mati City, Davao Oriental

Abstract:

The study was conducted to determine the media exposure and social awareness of some residents in Barangay Central, Mati, Davao Oriental. The objectives of the study were to determine the socio-demographic and socio-economic characteristics of the respondents, determine the types or forms of media they are exposed, find out the reasons of the respondents on the types of media accessed. The research design utilized was descriptive type; where the survey questionnaire was the instrument used in data gathering. And the simple frequency count and percentage was the method used in analyzing the data. The data showed that 33% of the respondents cited that their choice of media was its accessibility in the home. Furthermore, print media specifically newspaper was patronized as most used by majority. Broadcast media gained (19%) of the respondents, where radio as the choice of the majority. The results revealed too, that TV was used as source of information and as choice of the majority of the respondents. Internet was the choice of the (14%) respondents as source of information among the type of multi-media. The respondents also revealed that media were contributory to their social awareness regarding the events across the nations and the world in general. Through the media the respondents pointed out that they have adequate information that helped them cope with their social undertaking as well as faced problems affecting their social well-being. The socio demographic and socio economic characteristics of the respondents have no significant relationship with the choice of media exposure.

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