A Conjoint Analysis on Students’ Choice of Mathematics Instruction
Doris Del Salasinas
Discipline: Education
Abstract:
Individuals’ differences in terms of their interest, intellectual capacity, and valuing excellent
teaching of mathematics contribute to the toughness in designing and developing effective strategies.
This study analyzes students’ preference of mathematics instruction using conjoint analysis. It was
sometimes called “trade-off analysis” which reveals on how individuals’ draw critical judgements on a
certain product or service. There are 271 respondents in the survey asking them to choose different
factors of mathematics instruction. The respondents ranked the four attributes as follows:
instructional method, assessment type, instructional medium/media, and instructional activity. The
set of instruction that students prefer is the instruction profile that is composed of lecture discussion,
chalk/marker and board, problem solving, and learner focused. Demographic and psychographic
segmentation showed that freshmen female BSEDMand sophomore female BSCE students, BSEDM
who are members of SGO with an average GPA of 1.99, and non-scholar BSCE students choose all
instruction profiles. Another group of students taking BSMBF and are STUFAPS scholars with average GPA
of 1.95 chose instruction Profile 1 and the other group of senior and sophomore male non-scholar
civil engineering students choose instruction Profile 5. Instruction profile 1 is composed of
lecture-discussion, chalk/marker and board, problem solving, and learner focused while instruction
Profile 5 is composed of cooperative learning, chalk/marker and board, problem solving, and learner
focused. In the simulation, the profile that gained the greatest share is instruction Profile 6 which
is composed of lecture-discussion, chalk/marker, solving mathematics expression, and learner-focused.
Evident information found in this study conclude that students look forward for a set of instruction
that would make the class interactive, challenging, and of course informative.
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