Discipline: creative arts and design (non-specific)
The Island of Marinduque has many hidden beauty and features that deserve to be unfolded. From its famous scenic beaches, enchanting waterfalls, and wonders of nature. Considering those intriguing features of the Marinduque, the researcher created a komik book to promote its tourism multimedia outputs. This study aims to promote the island of Marinduque for its culture, traditions, and tourists’ spots by the three multimedia projects that have been produced which are komik book, promotional video, and databook. With the help of the marketing materials to promote and support multimedia projects which are the komik book teaser video, digital and printed posters made this study possible. A total of 15 respondents were chosen to assess the multimedia materials as well as the marketing materials. The survey utilized the Bertand’s pre-testing components, and it is distributed through online questionnaire to the selected target audience. Results show that the target audience has positive assessment of the multimedia materials. All three multimedia materials were rated as outstanding as well as the marketing materials. Overall, the promotional video ranked first as the respondents understood and comprehended the project. On the other hand, the respondents found the databook as well as the komik book visually attractive with comprehensive, persuasive, relatable and acceptable content. Furthermore, the multimedia projects and marketing materials obtained outstanding by the selected target audience. It means that this study is concluded that multimedia projects and marketing materials do serve their purpose and achieve their objective.
Philippine E-Journals
