Chernoff Faces for Student Satisfaction: Evaluating Student Affairs and Services Programs in a Local College
Mark Raymond S. Tan | Jonathan A. Madronero | Andrea Alexa Joan V. Ermino | Roshmond Roi Entrina
Discipline: Education
Abstract:
This study addressed the need for a clearer way to interpret
multiple student satisfaction indicators across demographic groups. It aimed
to use Chernoff face visualization to present college students’ satisfaction
with student affairs and services programs at a local college in Cagayan de
Oro City, Philippines. Using a descriptive survey design, the study gathered
data from 256 students through a 70-item questionnaire covering learning
spaces, campus safety and security, guidance and counseling, registrar
services, library services, canteen, health services, ICT, athletics, finance, and
other student support services. Mean scores were computed and translated
into Chernoff face features to show satisfaction patterns by age, program, and
sex. Results showed generally high satisfaction across student groups. By
age, students below 18 reported very high satisfaction with Health Services
(M = 4.38) and Campus Safety and Security (M = 4.33), while students aged
18–19 gave the highest ratings to Guidance and Counseling (M = 4.56) and
Library Services (M = 4.58), the highest mean in the study. Students above 19
gave more critical ratings, especially for Physical Resources (M = 1.67), the
lowest mean recorded. By program, BTVTED students showed the highest
satisfaction, particularly with Library Services (M = 4.53) and Campus Safety
and Security (M = 4.46). By sex, both males and females reported high
satisfaction overall, with males rating Campus Safety and Security (M = 4.41)
and Registrar Services (M = 4.28) highly, while females rated Finance Services
(M = 4.24) highly. Athletics and Canteen services received comparatively
lower ratings within the high satisfaction range. The study concludes that
Chernoff face visualization can support clearer interpretation of student
satisfaction data and help identify service areas needing improvement.
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