Home⇛The CHIEFS Executive⇛vol. 1 no. 1 (2026)

The Feasibility of Establishing a Property Management Company for Three Highly Urbanized Cities in Metro Cebu

Chatlhyn B. Ramirez | Alex M. Laviña

Discipline: business and management (non-specific)

 

Abstract:

The objective of the study is to know the feasibility of property management service to individual residential units across the top 3 highly urbanized cities of Metro- Cebu of Central Visayas. In order to identify the viability of the proposed business, the researcher first identify the potential market of the proposed business and how the business could capitalize on the core services of property management. In order to do so, the researcher gathered data using information and data from the articles, report, developer’s website and survey conducted in the targeted respondents where majority responded with the intention of getting property management to utilize their investment. It has been highlighted in this research how the core activities of the proposed business could address the ongoing concerns of the unit owners on managing their properties while maintaining the added value among other competitors.



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