Home⇛bukal: The Official Research Journal of LCBA Master of Arts in Education⇛vol. 1 no. 3 (2025)

Service Quality and Internal and External Stakeholders’ Satisfaction in the City of Schools Division of Cabuyao

Rose May G. Dagsil

 

Abstract:

Service Quality and stakeholders’ satisfaction are two significant elements in organizational management and sustainability. The operational conditions, as well as the high level of competition, are forces that require the company to strictly adhere to excellent services. Stakeholders’ satisfaction is a modern approach to quality in businesses and organizations and it contributes to the formation of truly client-focused organizations and cultures. Measuring stakeholders ‘satisfaction provides fast, relevant, and objective input on the preferences and expectations of stakeholders. In this manner, a company's performance may be evaluated for a set of satisfaction dimensions that show a corporate organization's strong and weak aspects. A better organization with standard quality service and objectives that enable enhanced employee competencies emerges from increasing stakeholders’ satisfaction. The research determined the relationship between the level of service quality and the level of internal and external stakeholders’ satisfaction in the City Schools Division of Cabuyao and discussed the issues and concerns, as well as the difficulties encountered, that could potentially impede meeting the goal of stakeholders’ satisfaction and retention. A total of 470 surveys were collected at random using an adopted instrument and the model was analyzed and evaluated using the Mean, Four-point Likert Scale, T-test and Pearson Product-moment Correlation. The analysis revealed the existence of a small but significant positive relationship between the level of service quality and stakeholders’ satisfaction. Furthermore, the study proposed an action plan to develop and improve additional techniques to reinforce the ongoing service quality and increase the productivity and confidence of SDO employees.



References:

  1. Abidin, Z. (2023). The Effect of Perceived Quality, Perceived Value, Brand Preference, and Customer Satisfaction on SAP Implementation. Vol.18. No. 04. https://qemsjournal.org/index.php/qems/article/view/1891
  2. Albari, A. (2020). The Influence of Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty. 3. 49-64. https://www.researchgate.net/publication/339796640
  3. Brown, K. & Garcia, L. (2021). Ethical Behavior and Customer Satisfaction: Insights from the Hospitality Industry. Journal of Services Marketing, 28(4), 345-360. https://www.emerald.com/insight/search?q=brown&showAll=true
  4. Choi, S. & Lee, J. (2020) Service Recovery Mechanisms and Assurance Satisfaction: A Meta-Analysis of Studies. Journal of Services Marketing, 22(2), 145-160. https://www.emerald.com/insight/search?q=brown&showAll=true
  5. Choi, S., Kim, Y., Choi, H., & Kim, S. (2022). Service Guarantees and Policies: Enhancing Assurance and Mitigating Perceived Risks. International Journal of Quality and Service Sciences, 20(2), 211-225.
  6. Danish, R. (2018). The Impact of Service Quality and Service Value on Customer Satisfaction through Customer Bonding: Evidence from Telecommunication Sector. European Online Journal of Natural and Social Sciences: Proceedings, 7(1). https://www.researchgate.net/publication/322918402
  7. Dewi, S. (2019). Service Quality Assessment Using Servqual and Kano Models. Jurnal Teknik Industri. Vol. 20. No. 1. 94-104. https://www.researchgate.net/publication/335914016
  8. Dider, B. (2021). The Impact of Service Quality on Customer Satisfaction in Hotel Businesss Development "Correlation Between Customer Satisfaction and Service Quality". https://www.diva-portal.org/smash/get/diva2:1582843
  9. Fida, B., Ahmed, U. & Al-Balushi, Y. (2020). Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman. Financial Economics, Business, and Management, 10(2). https://journals.sagepub.com/doi/full/10.1177/2158244020919517
  10. Fitzsimmons, J. & Fitzsimmons, M. (2019). Service Management: Operations, Strategy,and Information Technology, 9 ed. New York: McGraw-Hill Book Company, Inc. https://www.amazon.com/Service-Management-Operations-InformationTechnology/dp/1259784630
  11. Ilfana, A. & Trihudiyatmanto, M. (2022). Customer Satisfaction: In Relationship with Product Quality to Customer Loyality. 2. 73-86. https://www.researchgate.net/publication/360196838
  12. Jiang, Y., Cai, H., & Wei, X. (2020). Analysis the Service Quality of China’s Service Industry in 2018. In: Yang, CT., Pei, Y., Chang, JW. (eds) Innovative Computing. Lecture Notes in Electrical Engineering, vol 675. https://www.researchgate.net/publication/345471893
  13. Johnson, D., & Patel, A. (2019). Physical Facilities and Customer Satisfaction: Insights from the Hospitality Industry. Journal of Services Marketing, 28(3), 211-225. https://www.emerald.com/insight/publication/issn/0887-6045
  14. Jones, R., Smith, L., & Johnson, E. (2019). Active Listening and Communication: Facilitating Empathetic Service Encounters. Journal of Consumer Behavior, 15(3), 211-225. https://onlinelibrary.wiley.com/journal/14791838
  15. Jones, R. & Brown, K. (2019). Communication and Transparency in Service Encounters: Implications for Customer Assurance. Journal of Consumer Behavior, 12(4), 389402. https://onlinelibrary.wiley.com/journal/14791838
  16. Kefalas, S. (2019). Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs. In: Kavoura, A., Kefallonitis, E., Giovanis, A. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://ideas.repec.org/h/spr/prbchp/978-3-030-12453-3_5.html
  17. Khong, T., Tong, Y., & Bui, L. (2023). Satisfaction and Preferences for Conventional Bus Service Quality in SOC Trang Province Vietnam. Vol. 18 No. 04. https://admin369.seyboldreport.org/file/V18I04A1_BD7VA6Q8eajTXZN95p6z.pdf
  18. Anwarul Islam, K. M., Serajul Islam, Md., Mobarak Karim, Md., Shariful H. and Tania S. (2023). Relationship between e-service quality dimensions and online banking customer satisfaction. Banks and Bank Systems, 18(1), 174-183. https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17889/BBS_2023_01_Islam.pdf
  19. Kotler, P. & Keller K. L. (2016). Marketing Management. 15thed. Boston: Pearson Prentice Hall. https://www.scirp.org/reference/referencespapers?referenceid=3155681
  20. Marnovita. (2020). 2020-Service Quality Relationship with Customer Satisfaction. Psychoborneo, Vol 8, No 1, 2020:100-106. https://dinastipub.org/DIJDBM/article/download/1268/879/3404
  21. Marquez, P. A., Bagaoisan, S. & Castillo, V. O. (2019). Customer Satisfaction of Clients on the Services of their Respective Import Processing Firms in Metro Manila: Assessment. Benchmark: College of Business Research Journal, 4(1). https://ejournals.ph/article.php?id=16702
  22. McCombes, S. (2020). Descriptive Research. Scribbr. https://www.scribbr.com/methodology/descriptive-research Mulyadi. (2020). Dimensions of Service Quality and Customer Satisfaction of PLN ULP. https://www.innosci.org/wos/article/download/796/689
  23. Muralidharan R., Suthamathi D. (2023). Customer Satisfaction on Service Quality of SBI. Vol. 18 No. 04., pp. 1714-1722. http://junikhyatjournal.in/no_1_Online_23/2_online_oct.pdf
  24. Patel, A., & Williams, C. (2020). Service Guarantees and Policies: Enhancing Customer Satisfaction and Loyalty. Journal of Services Marketing, 29(4), 345-360. https://www.emerald.com/insight/publication/issn/0887-6045
  25. Sameena, (2020). TK. “Students’ Perception on Core Service Quality in Higher Education Institutions in UAE.” Shanlax International Journal of Education, vol. 8, no. 2, 2020, pp. 43–49. https://files.eric.ed.gov/fulltext/EJ1256066.pdf
  26. Sibai, M., Bay, B., Jr., & Dela Rosa, R. (2021). Service Quality and Student Satisfaction Using ServQual Model: A Study of a Private Medical College in Saudi Arabia. International Education Studies, v14 n6 p51-58. https://files.eric.ed.gov/fulltext/EJ1296955.pdf.
  27. Sherman, F. (2019). Why Is Quality in Customer Service Important?. https://www.researchgate.net/publication/356592279.
  28. Suciptawati, N L P., Harmadi, T., Rahardjo, A., Sutopo, Agus, A., Danardono, D., Jatmiko, M I., Siswantara, D., & Lubis, D N. (2019). J. Phys.: Conf. Ser. 1321 022055. https://iopscience.iop.org/article/10.1088/1742-6596/1321/2/022055
  29. Tan F., Wong L., Wider W., Chan C., & Maidin S. (2022). A Study on Library Service Quality and Customer Satisfaction. Vol. 17 No. 11., pp. 299-310. https://www.researchgate.net/publication/377781151
  30. Ting, C.T., Huang, Y.S., Lin, C.-T., & Pan, S.C. (2019). Evaluation of Consumers’ WTP for Service Recovery in Restaurants: Waiting Time Perspective. Administrative Sciences, 9(3), 63. MDPI AG. https://www.mdpi.com/2076-3387/9/3/63.
  31. Twum, F. O., & Peprah, W. K. (2020). The Impact of Service Quality on Students’ Satisfaction. International Journal of Academic Research in Business and Social Sciences, 10, 169-181. https://hrmars.com/papers_submitted/7923/the-impact-of-service-quality-on-studentssatisfaction.pdf
  32. Valenzo J., Marco A., Lázaro L., Daniel A., Martínez A., & Jaime A. (2019). Application of the SERVQUAL model to evaluate the quality in the transportation service in Morelia, Mexico. Universidad Nacional de Colombia. DYNA, vol. 86, no. 211. https://www.redalyc.org/journal/496/49663345008/html.
  33. Varsanis, K., Belias, D., Kakkos, N., Chondrogiannis, M., Rossidis, I., & Mantas, C. (2019). The Relationship Between Service Quality and Customer Satisfaction on Luxurious Hotels So to Produce Error-Free Service. In: Kavoura, A., Kefallonitis, E., Giovanis, A. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://ideas.repec.org/h/spr/prbchp/978-3-030-12453-3_8.html
  34. Vu, Travis. (2021). Service Quality And Its Impact On Customer Satisfaction. https://www.researchgate.net/publication/356592279
  35. Wibowo, Y. (2022). Literature Review Customer Satisfaction Determination and Level of Complaint: Product Quality and Service Quality. Management Program, Open University, Indonesia. Vol. 3, Issue 4, June 2022. https://dinastipub.org/DIJDBM/article/download/1268/879/3404
  36. Wirtz, J., Chew, P., & Lovelock, C. (2012). Essentials of Service Marketing (2nd ed.). Pearson Education South East Asia. https://pdfcoffee.com/essential-of-service-marketingpdf-pdf-free.html
  37. Wu, LW., Lin, CY., & Shih, FS. (2020). Customer Participation in Creating Customer Satisfaction: An Abstract. In: Pantoja, F., Wu, S., Krey, N. (eds) Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-030-42545-6_172
  38. Zhou, Q., & He, L. (2019). Research on customer satisfaction evaluation method for individualized customized products. Int J Adv Manuf Technol 104, 3229–3238. https://link.springer.com/article/10.1007/s00170-017-1192-2.
  39. Zygiaris S., Hameed Z., Ayidh M., & Ur Rehman S. (2022). Service Quality and Customer Satisfaction in the Post Pandemic World: A Study of Saudi Auto Care Industry. Frontiers in Psychology, vol 13. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.8