Philippine E-Journals

From Mentorship To Market Success: Assessing Business Performance Of Micro, Small, Medium Enterprises (Msmes)

Angie Prince C. Agustin | Grace Mae R. Dionisio | Joanna M. Sumawang | John Michael C. Matamis | Jolina Solon | Monica Jean R. Revilla | Gilbren Jane C. Apostol

Discipline: business studies

 

Abstract:

This study examined how business mentorship supports the development and performance of Micro, Small, and Medium Enterprises (MSMEs) in Diffun, Quirino. MSMEs are vital to local economic growth, yet owners face challenges such as limited business skills, financial constraints, and adapting to market changes. Mentorship programs aim to address these issues, but their impact on local business performance has not been fully studied. This research assessed how participation in mentorship activities enhances skills, decision-making, innovation, and financial outcomes among MSME owners. A quantitative approach was used, with survey questionnaires administered to 138 MSME owners selected through stratified random sampling. Data on mentorship involvement, business performance, and operational challenges were analyzed using frequency counts, weighted means, and Pearson correlation. Results revealed that participation in mentorship activities was generally limited. MSME owners attended seminars and financial guidance more frequently than individualized coaching or networking opportunities. Nevertheless, those with greater engagement reported improvements in several key areas: entrepreneurial skills such as creativity, customer relations, marketing, and problem-solving were strengthened; decision-making improved in planning, financial management, and risk assessment; innovation advanced through product enhancements and marketing strategies; and financial performance benefited from increased sales, cost management, and competitiveness. Statistical analysis showed a moderate but significant positive correlation between mentorship participation and business performance. Despite these gains, challenges such as limited mentor availability, high operating costs, market competition, and difficulties in technology adoption persisted. The study concludes that structured and sustained mentorship can significantly enhance MSME performance, providing owners with better direction, confidence, and operational outcomes. Expanding access to tailored mentorship programs and fostering collaborations among government, educational institutions, and business organizations are recommended to support sustainable MSME growth and regional economic development.