Philippine E-Journals

Gender Differences on Travel Motivation and Travel Values in Choosing a Resort Destination

Camille C. Delos Reyes | Abigail A. Pontejos

Discipline: Tourism, Hotel and Restaurant Management

 

Abstract:

This study aims to determine whether gender, travel motivators and travel values play a significant role in choosing resort destination as perceived by the Third Year HRM and Tourism students. The study revealed that there is no significant difference in travel motivation and travel values in terms of gender. They both have given high importance on having a fun and relaxing trip with their family and friends where they can experience different kinds of recreational activities in a resort destination. Young travelers enjoy going to a destination by any form of transportation whether it is by air, land or water transportation. Though they prefer to have a clean environment and feel welcomed during their stay.