Philippine E-Journals

Online Database System Tool for Promoting, Marketing and Attracting Prospective and Current Students of TIP Manila

Praxedis S. Marquez | Raychelou C. Tiglao | Roberto V. Bautista

Discipline: Education, Information Technology, Marketing, Computer Technology, Study and Teaching

 

Abstract:

This research aimed to develop a database management system for prospect freshman students for the Admissions and Marketing Office of TIP Manila. This study also aimed to create and develop a system capable of storing records of prospect students, providing fast retrieval of prospect students’ records, and producing data that are efficient in determining the market initiative scheme and evaluating the system in terms of design, functionality and security.

The descriptive method of research was used in this study. The proponents made a brief description of the problems identified in the existing system and at the same time illustrated how the proposed system would reduce the problems identified. Moreover, the developmental method was also used. This research was able to develop a computer program by following the steps used in system development, conducted observations and asked some questions, process descriptions from the system users. This also focused on building a prototype and evaluating the program was developed.