Philippine E-Journals

Print Media as Business: Profitability in the Midst of Industry Competition and Global Financial Crisis

Ma. Socorro Martinez-victorio

Discipline: Business, Media

 

Abstract:

The question of whether media as business is profitable or not is expected not to be directly answered by any newspaper owner, especially in the Philippines. Newspaper owners will instead insist that they are more concerned with fulfilling their mission of conveying information to the public -- and less with assuring themselves of earning profit year in and year out. This paper primarily analyzes the aspect of media as business and how media’s business goals affect media’s vaunted objectivity. Secondarily, the paper analyzes the factors that contributed to the perceived demise of the so-called traditional media-- the newspaper industry -- in view of the emergence of online news and the present global financial crisis.