Language Preference and Language Attitude in the Work Domains in Zamboanga City

Lourdes  Dayot,; Julieta  D. Francisco,; Reynante  I. Enriquez,

Language Preference and Language Attitude in the Work Domains in Zamboanga City

Lourdes Dayot | Julieta D. Francisco | Reynante I. Enriquez

Discipline: social sciences (non-specific)

Abstract:

This study provides an in-depth analysis of language preferences and attitudes in the workplace across different professions in Zamboanga and how they impact communication and the nature of work in a multilingual setting. It aims to explore how language choice—specifically the use of Chabacano, Filipino, English, or any other local dialect—manifests and affects workplace communication. The researchers employed a quantitative research design with 100 respondents divided into four categories: students, ordinary citizens, laborers, and professionals (25 people per group). The use of stratified random sampling ensured proper representation of each demographic sector, allowing for reliable benchmarking of the data collected. Data on language preferences, attitudes, and socio-demographic variables were gathered through a self-administered questionnaire, which included Likert-scale items, multiple-choice questions, and open-ended responses. The results indicate that Chabacano is primarily spoken in casual contexts, such as markets and family life, highlighting its significance as a cultural marker. In formal settings, such as schools, government offices, and healthcare institutions, formal registers are generally preferred, with Filipino and English being commonly used due to their status as official languages in the Philippines. Participants expressed positive attitudes toward Chabacano, considering it a cultural asset essential to the city's growth. In professional and academic contexts, especially in written communication, formal languages are often favored. Key recommendations include promoting efforts to preserve Chabacano, even as Filipino and English gain prominence in formal domains, through policy changes and educational initiatives. Further research is recommended to expand the sample to cover more regions within Zamboanga City and incorporate observational methods to complement self-reported data. This study contributes to the understanding of multilingual dynamics in workplaces and provides practical implications for diversity management and language policies in Zamboanga City's diverse professional landscape.

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