Philippine E-Journals

Factors Influencing Consumers’ Patronage of Unlimited Food Restaurants in The City of San Pedro, Laguna

Angelou F. Jocosol

Discipline: Development Studies

 

Abstract:

This paper presents a narrative literature review and synthesis of a quantitative study that explored the factors influencing consumer pat-ronage of unlimited food restaurants in San Pedro, Laguna, Philip-pines. The original study surveyed 400 consumers to analyze the im-pact of personal food attitudes and consumer expectations on their satisfaction and patronage. The review's primary purpose is to pro-vide a deeper understanding of the findings, going beyond a simple restatement of the original data. Key findings reveal a nuanced rela-tionship between consumer perceptions and behavior. While factors such as food quality, accessibility, and affordability were found to sig-nificantly influence consumer satisfaction, they were not the primary drivers of repeat patronage. The analysis identified service quality and ambiance as the critical differentiators, significantly influencing both satisfaction and patronage. Furthermore, personal health status emerged as a surprising and significant attitudinal factor, indicating a shift in the modern consumer's mindset even within an indulgent din-ing format. This paper concludes by discussing the strategic implica-tions of these findings and proposing new avenues for future research.